Ever since VW threw out "Fahrvergnügen" in 1990, us Amis have been a little obsessed with weird sounding German car words. Doppelkupplungsgetriebe anyone?[jump]
Another great German word is Faszination, which is something a bit closer to ‘obsession' or ‘fetish' than just fascination. You might have heard it first on this epic Ruf Yellowbird "Faszination Nürburgring" video but mustachio'd PR guys have been saying it a lot around Munich and Stuttgart for a while.
While we were investigating the relationship between carmakers, social media, and poop, our Faszination of Germanic automotive vocabulary took an interesting turn. We'll just let you read through the thread to see what we're on about.