Cadillac ATS Pricing Starts At $33,990

The all-new, rear-wheel-drive Cadillac ATS sedan will be priced starting at $33,990, including destination charges. At that price point you'll get the 2.5-liter inline-four engine mated to a six-speed auto transmission.

The mid-level model with the 2.0-liter turbocharged four-banger costs $35,795 including destination and will offer automatic and manual transmissions, and your choice of rear- or all-wheel drive.

Topping the engine range is the 3.6-liter V6 (with a preliminary rating of 320 HP) — that'll cost you $42,090 including destination with an automatic transmission and standard content including Cadillac's new CUE infotainment system, leather 8-way power seats with memory, adaptive start and more. All-wheel drive will also be available.

Cadillac tells us that detailed pricing will be available at a later date.

But what do you think? Is $33,990 — a grand less than the starting price of the BMW 3 Series — the right price for the car Caddy hopes will tell Germany to suck it?