The new "Alive" ad campaign for Jaguar, the auto brand named after a kitty cat, stresses a corporate image that's all about asking buyers — "How Alive Are You?" The latest example of the campaign? Jag's asking readers of Playboy's May issue whether they've ever had a "piloerection." Sounds naughty.

Sadly, it's not. A piloerection is merely the scientific term for goose bumps. Which, according to Jaguar's ad copy is "what happens when you drive the Jaguar XKR."

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Yes, that and you develop a distinct taste for mice. C'mere, pussycat. Faster, kill!