Subaru has announced final pricing for the new BRZ sports coupe. How affordable? A base manual costs $25,495 before shipping and handling and a base auto runs $26,595. Top "Limited" spec adds $2K to each of those pricetags.
The destination charge is $750 for all BRZs.
A Scion FR-S is $1,295 cheaper across the board. There is of course some suspension work that separates the two cars, but mica blue and a Pleiades badge might be worth the bump alone.