Here's the video for the fastest production Ferrari ever — the F12 Berlinetta — straight from its launch today at the Geneva Motor Show. And like every Ferrari launch video, it's absolutely epic.

The best thing about Ferrari is that they understand the importance of inclusion of the engine note. So that means we don't just get a hard rock soundtrack, we also get a few moments to hear all 730 of those horses galloping simultaneously.

God does that brand get marketing, or what?