The Mercedes-Benz presence at the Geneva Motor Show will be spearheaded by the new A-Class. The Golf-sized hatch may be an unlikely standard-bearer for the three-pointed star, but it is a crucial part of a new Mercedes marketing direction.
Emphasis on that size comparison: The new A-class is specifically intended to steal sales away from the Audi A3 and the upper realms of the VW Golf line. Moving away from the supersized-smart fortwo look of the current A-Class, the new car adopts the more traditional two-box arrangement that has been shown in "concept" format before. The detailing has been toned down, but the sheet metal still features character lines that almost betray a Mazda influence.