The folks at Ask Your Target Market (AYTM) put together the following infographic based on their survey of 2000 U.S. adult Internet users who own or lease a car, SUV or pickup truck. The results are both interesting and revealing about the brands we, as Americans, drive — and what we think about them.
The infoporn walks through questions like the type of vehicle most popular, the fuel economy, the models preferred, and even what we think about them.
It turns out men and women feel much differently about their cars — men think of their vehicles as providing power and an outlet for aggressive driving.
Women, on the other hand, felt their cars make them feel more safe and free.
Also, for some strange reason, men hate their cars. I have no idea why.
Take a look at the results in the long-ass infographic below. Click the bottom right corner of it to embiggen the image for your viewing pleasure.