Some car commercials are genuinely awful, but others are more subtly bad: they take high hopes and dissipate them like so much dry-ice fog at a new-car introduction. What's the most disappointing car commercial ever shown?
In 1989, the automotive world was heavily anticipating the two new luxury supersedans from Japan: the Lexus LS400 and the Infiniti Q45. The Infiniti's ultra-clean shape and more powerful engine in particular promised to attract discerning drivers in droves, but instead of cars Infiniti advertising showed new-agey imagery of lakes and geese. What was intended to present a mood of Zen sophistication instead left a sense of near-total confusion. The Q45 arguably never recovered from the clumsy launch.
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