Audi is literally killing it this year with a Super Bowl commercial that captures the sparkle vampire zeitgeist and adds a typically violent Audi twist. It's a winner for anyone who loves watching teen vampires get toasted to a sweet, sweet Echo & the Bunnymen soundtrack.

Like all Audi products, the Audi S7 sports a set of super bright LED eyes that are both instantly recognizable and, apparently, fatal to vampires.

It's a massive improvement over last year's sleepy "Goodnight Moon" commercial or 2010's Nazi-laden "Green Police" schtick and Kenny G Prison Sax. I'd put it up there with Jason Statham's "Chase" commercial.

Still, nothing tops this.