Mercury knew who their Montego buyers were in the 1970s—people who liked action and played polo.

That is why their plush Montego was offered with everything from the "red hot" 250 ci 6 to the 429 V8—making it another password for action in 1970.

Nothing screams excitement like a 4 door luxury sedan complete with "deep grain vinyl appliques" that was "built and priced for action"