Plush interior, European styling, and seating for five—if that is what you were looking for in a car Hyundai wanted you to believe their Excel for 1988 was the same as a 1988 BMW 325i. Plus it had FWD!
Hyundai wasn't doing much right in 1988 and it seems that includes picking targets for their ads trashing the competition. The company stacked their Excel against a car that is still believed to be one of the best BMW ever made.
According to them the only difference was the smug yuppie still paying for his Bimmer. According to us a "plush interior" and "seating for five" are likely the only attributes the Hyundai and the E30 shared.