This is the Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parcel it out to you one story at a time. Isn't your time more important?
1st Gear: Yesterday we ran an exclusive quote by Ford marketing chief Jim Farley plucked from Bill Vlasic's new book. The quote garnered some attention and mudslinging back-and-forth for the very — ahem — foul language he used when talking about cross-town rival General Motors. Because, you know, he, umm... well... he... how do I put this delicately? Oh, right, he fucking swore at GM. The best part of the story wasn't the actual F-bomb drop itself. No. It was the predictably bored reaction columns from certain insider's insiders in the press corps like Danny Howes at the Detroit News. Danny mockingly writes today "Oooo. If you've spent any time at all on the phone or over coffee with Ford execs, their PR staffers or just about anyone else associated with the only Detroit automaker free from the taint of an Obama Treasury department bailout, trash talking like that - and worse - is common because it's been happening, industrywide, forever." Maybe so. But if that's true, then why the hell isn't he — and others — reporting on it? Oh, that's right, because it's "off the record." Like every other actually relevant conversation. Maybe if these "insiders" had the balls to report on those conversations when they actually happened rather than obliquely claim their cool insider status after their own paper scoops them with a front-page story, then maybe they'd be putting out a book that's relevant, like Vlasic. Or writing for an outlet that's still relevant for doing things other than trying to sell its own soul.