It sure looks like Audi may have ripped off Eminem's "Imported from Detroit" Chrysler ad in an Audi video that debuted May 18th at a press event in Berlin.
Eight Mile Style, the Ferndale company that handles song licensing for the Detroit rapper, alleges that this new Audi ad uses an unauthorized interpretation of Eminem's song "Lose Yourself."
The firm says the Audi spot even appears to borrow the same general themes from the Chrysler 200's "Imported From Detroit" ad campaign, which uses "Lose Yourself" as its centerpiece and has been widely lauded for its uplifting portrayal of Detroit.
Eminem thinks so, and he's taking his infringement claim to a German regional court. Somehow, "Imported from Germany" doesn't have the same ring as Chrysler's play.
Judge for yourself. We've included the original commercial over on the left side. I think it's pretty damn close. Except the only difference is the Eminem commercial still gives me goosebumps. The Audi one? Not so much.
(Thanks to cdoggyd for the tip!)