The Discovery network, perhaps hoping to pick up eyeballs from a SPEEDTV network no longer interested in doing car-related programming, is rebranding its HD Theater channel as "Velocity" and aiming squarely at guys with short attention spans and lots of money.

Think of it as OWN (the Oprah Winfrey Network) dedicated to men with Viagra addictions. Programs like West Coast Customs and Chasing Classic Cars will make the move, and they're going to add more 15-minute programming that includes… World Rally Championship? Since HD Theater was America's home of edited rally footage this promo indicates Velocity will take WRC with it, too.

Also, Tanner Foust will be there (Top Gear USA reruns?) and at least one program dedicated to the Fisker Karma.

(Hat tip to Fodder650!)