This is the Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?
1st Gear: Although today's Dodge Viper may be the V10 brute Jalopnik readers know and love as a widow-maker, the next-generation 2013 Dodge Viper is being designed to appeal to a wider range of supercar buyers. Ralph Gilles, head of design at Chrysler Group and president of the Dodge brand, says Dodge is talking to the owners of Porsche and other high-end brands "to pick their brains and see what they like and don't like about the Viper or even their own sports car." Gilles added during an interview with Automotive News at this week's New York Auto Show: "It is more of a conversation to better understand this community because, honestly, it is outside our normal brand. We don't deal with that type of customer on any other level except for the Viper. So we want to understand them better." Here's a hint — let them turn ESC off all the way. Oh, wait, no, that would be the current Viper buyer.