This cool video created for the new Hyundai Accent may look like the played-out car commercial combination of a car driving through a cityscape mated to a futuristic-sounding track and filmed through a night vision-like filter. Except it's not.
So what's the twist?
It's filmed entirely on the wall of a building.
Yes, Hyundai's taken the "projecting crap onto the wall of a building" meme to all new heights with this ad urging "New thinking. New possibilities." — by actually installing a Hyundai Accent on the wall, and then having a driver walking sideways down it to get into the suspended car.
I'm newly thinking Hyundai's still got some cool marketing ideas up their sleeves.