Volkswagen's winning Super Bowl ad was just the tip of a massive marketing push to get Americans back in a fahrvergnügen mindset, part of its master plan to overtake Toyota as the world's largest automaker by 2018. Mike Sheldon, the head of ad agency Deutsche LA which created the spot summarized the approach above, adding: "Car ads cannot be about cars."
VW better hope people don't care about independent rear suspensions, since they removed them from the new Jetta.
Got tips for our editors? Want to dish some dirt on a competitor? Know something about a secret car? Email us at email@example.com.