Wow. I can't believe how amazing the Super Bowl ad from Chrysler starring Eminem is that just aired. With a tagline of "Imported from Detroit," the commercial seriously gave me chills.
Although it's just a shame the commercial was shilling for the Chrysler 200, the renamed and re-skinned rental car of the masses, the Chrysler Sebring, I haven't been as emotionally struck by a car commercial in a very long time. This was easily the best car commercial of the night — probably even the best commercial of the night.
Kudos to Chrysler — now let's see if they can come up with a better product to attach to the creative to next time.
See the rest of the commercials here at our Super Bowl Ad Watch super page.