Thugs may relieve Bernie Ecclestone of his watch but F1's octagenarian boss will always get the last laugh. The watch violently pilfered was a Hublot, whose new ad carries the tagline: "See what people will do for a Hublot."


Hublot is of course Formula One’s official watch sponsor. The ad will run in Financial Times and the International Herald Tribune later this week, freaking out bleary-eyed Euro business travelers on 6 AM flights while Bernie Ecclestone becomes even richer than he already is.