Mugged F1 Boss Turns Black Eye Into Watch AdS

Thugs may relieve Bernie Ecclestone of his watch but F1's octagenarian boss will always get the last laugh. The watch violently pilfered was a Hublot, whose new ad carries the tagline: "See what people will do for a Hublot."

Hublot is of course Formula One’s official watch sponsor. The ad will run in Financial Times and the International Herald Tribune later this week, freaking out bleary-eyed Euro business travelers on 6 AM flights while Bernie Ecclestone becomes even richer than he already is.