The Unhappy Customer Who Took Hostages At BMW's French HQ

60-year-old French Retiree Antonio Fontana is obsessed with BMWs. Like, Single White Female obsessed. It started with a BMW he regretted purchasing and ended with him taking hostages at BMW's French headquarters yesterday. But there's actually more to this story.

According to Le Parisien (translated), Fontana purchased a BMW 530d diesel from a dealership a few years ago, but wasn't happy with the performance of his vehicle.

And, like any upset consumer, he took the following normal steps:

  • In 2003, he tried to set himself on fire in front of the BMW dealership where he purchased the car.
  • In 2005, he left boxes of fake explosives at three BMW dealerships around France, for which he was sentenced to 15 months in prison.
  • In 2008, he called in a bomb threat to BMW France HQ.
  • Yesterday, he fired shots at BMW HQ and took a receptionist hostage.

Fontana eventually surrendered to police before harming anyone and now faces more serious jail time.

Look for a billboard campaign from Audi of France proudly proclaiming "AUDI: Our customers don't try to kill us."

[Le Perisien]