Who doesn't suffer from having their iPad and iPhone tumble around their BMW? How do you keep them properly held? To tout its own devices, BMW commissioned a few DIY projects that would give Ray LaHood a conniption.
The BMW accessories turns out to be a little more zoot than the plywood and cuckoo-clock weight version; the iPad cradle mounts on the seat, charges through a hidden cable and acts as a stand outside of the car. The accessories are European-only at the moment and haven't been priced, but the current U.S. version of BMW's iPhone holder can be yours for only $152.94.
Thanks, but no thanks. We think we'd rather try our own do-it-yourself versions, thank you very much.