Back in 1973, a brand-new XJ6 listed at about $9,500. For that price you got 150 horsepower, four-wheel disc brakes, Lucas Electrics, and plenty of sophistication. For less than half that price, you could have a 154-horse LTD Brougham!
For some reason, Ford's marketers were claiming— with a sneer— that the Jaguar's engine was less powerful than the Ford's, although the base 351 Windsor V8 beats the Jag's 4.2 I6 by four horses; for a few more bucks, LTD Brougham buyers could opt for the 202-horse 460. In any case, the XJ6-versus-LTD Brougham comparison doesn't make a whole lot of sense. Also: the LTD had reclining seats. Take that, British Leyland!
If you must see more vintage Ford advertising goodness, check out our Top 48 Classic Ford, Lincoln, and Mercury Commercials.