Puma sponsors both the Ferrari and Red Bull teams in Formula One, so this seems to make sense from a cross-promotional level. Especially given the shoe box car appears to be loosely based on the current Ferrari F10. This isn't the first time Puma's had an F1 car built out of its products, it previously converted a big pile of its tacky Ferrari-branded shoes and shirts into another replica.
Gizmodo · Wes Siler
Synthetic Spider Silk Parkas, Walter Palmer At It Again: What's New Outside
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