Dodge's Super Bowl ad was all about women making it hard for men to be themselves. A companion ad involves dumping a slightly butch woman and their Facebook campaign's a search for "super" beards. Something you wanna tell us Dodge?
If the Super Bowl commercial was a treatise on how hard it is to be a man then their companion ad — a female version — is about how hard it is to date a woman who really likes Heart and flannel shirts. This would just be a coincidence if there wasn't a simultaneous campaign on Facebook involving a search by Dodge for the "Super Beard."
And who said CBS wouldn't let anyone run a Super Bowl ad targeting gay people?
(Hat tip to Aaron)