L.A. TV Station Gives Over Prime-Time Newscast To Ford AdvertorialMatt Hardigree2/09/10 3:30pmFiled to: Ad WatchFordThe New American RoadKTLALos AngelesAdvertorial50EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkToyota can't buy good coverage this week, but Ford has apparently come pretty close. KTLA-TV in Los Angeles ran a three-part blue oval fellatio fest news feature shortly before airing the Ford-produced documentary "The New American Road."AdvertisementAccording to station executives, Ford didn't pay for the flattering segments, just the hour-long documentary. KTLA's efforts, dubbed "The View From the Driver's Seat," aired over the course of three nights immediately prior to Dearborn's self-congratulating piece. Sure, some of the footage in the "news" program came from Ford; there's nothing wrong with that. And maybe it was a mouthpiece for Ford executives and included no news value or reasoned evaluation of other automakers. Who hasn't been there before?No, the line was crossed elsewhere: KTLA has admitted that it expressed interest in doing the piece to Ford while the automaker was in talks to buy air time for its documentary. We can't blame Ford's marketing team for trying to buy positive coverage. We can, however, blame anyone who agrees to sell it to them.