Microsoft's Turn 10 Studios, makers of Forza Motorsport 3, announced two new add-on car packs today. One will be chosen by the readers of the snarky and irreverent car blog Jalopnik. Hey, wait a second — that's us!
Three weeks ago, I talked about how Jalopnik plans to build the next generation of auto enthusiasts from video gamers and techies. Today, we proudly announce that we're taking the first step to pull car lovers out of the mud of mediocrity. Let's just call it a first-of-its-kind partnersynergasm: Jalopnik is teaming up with Microsoft's Turn 10 Studios, the developer of Forza Motorsport 3, to give the enthusiast community a chance to do something it's never done before — choose the cars that will show up in the video game.