Apparently Audi hasn't heard about the negative PR associated with jokes about suicide. To promote the benefits of "clean diesel," Audi shows a man trying to off himself in a TDI-powered A5. It's not working. The suicide or the commercial.
We've seen this time and again with automakers trying to be "edgy" and go after "teh kids" but seriously? This doesn't work as a way to do it. Watch the commercial below.