Best Buy's Geek Squad Going After EV Charger Market?

The North American reveal of Mitsubishi's iMiev electric vehicle came with an interesting piece of news: Best Buy's Geek Squad will snag four iMievs for use as fleet vehicles in the near future. What else is afoot?

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Picking up four iMievs is an interesting play for Best Buy, and it raises a handful of questions. Is Mitsubishi using the electronics retail giant as a jumping-off point for a nationwide electric-car charging infrastructure? Is this a one-time deal, or the start of something bigger? And how will Mitsu capitalize on the disposable income of Best Buy's notoriously gadget-friendly customer base?


While the possibilties are endless, the likely answers are not. Chances are good that the partnership benefits both equally; Best Buy gets an in — assuming it wants one — to the possible sale and installation of charging technology, and Mitsubishi gets its most diminutive product in the eyes of tech-oriented American consumers at relatively little cost. More details are likely after the turn of the year.