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    "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer

    The Caesar-like tagline and montage-gasmic commercial created for the New New Jeep fail because they could be used for almost any product. I Live. I Watch. I get bored. I forget this is an ad for Jeep. See for yourself.

    It's not even uncomfortably homoerotic.


    Send an email to Matt Hardigree, the author of this post, at matt@jalopnik.com.