Audi's been teasing an all-electric concept car for a few days, but here's the first "image" of the car, ironically coming the same day we learn Audi of America President Johan de Nysschen thinks anyone considering a Volt's an "idiot."
The marketingspeak accompanying the image is as follows:
What's happened to electricity? It got dumbed down and domesticated. It's stuck inside toothbrushes and coffee makers. But on September 15 electricity, and all its force and power, will run free and completely untamed.
Sounds pretty, uh... hyperbolic? The image lends credence to a rumor which circulated quite a while ago about an electric R8 concept, but since all we see is a front view in weird red pointillism looking like an R8 with a concept car nose job, it could pretty much be anything. Guess we'll just have to ride the teaser train or wait until the 15th to find out more. [4WheelsNews, Audi teaser site Electricityuntamed.com]