ID This Partial Logo, Help Find A Hit And Run Suspect

Mark Grgurich, 54, of Des Moines was killed cycling in rural Iowa when a speeding truck slammed into him, then sped away from the scene. Police recovered this partial logo and are asking for help identifying it. Updated.

The incident occurred Sunday, and since then Police have been tracking down any lead they can find. This one might be the key to finding the driver of the vehicle, believed to be a white ladder truck. It's a partial logo broken off the truck when it hit Grgurich, and Police are hoping someone can identify it. So what do you think? It's nothing we recognize, but it could be a regional or local business logo or something custom. Sleuth away.
[Desmoines Register]

Update: Diggers have joined in on the hunt and have offered up some good ideas, but so far there's nothing conclusive. Commenter keviano overlaid the oddly named "Kurt Russel" font atop the fragment and it makes a pretty good fit, as seen below. Keep at it though, we'd love to see this one solved.

ID This Partial Logo, Help Find A Hit And Run Suspect

Update 2: Des Moines police have released this image of a truck captured on surveillance tape which has been identified as a suspect vehicle. Obviously it doesn't have a ladder rack on it and it's a pickup with driving lights, a grille guard and what might be either a utility bed or a dually setup on it, but it's tough to tell. This truck's either a GMC or Chevrolet in the 1981 to 1987 and finding it may lead to an arrest.
ID This Partial Logo, Help Find A Hit And Run Suspect
[Des Moines Register]

Update 3: Police have impounded a pickup truck matching the description of the vehicle in the surveillance video. The truck was found at a towing company in Winterset, Iowa and sheriffs hauled it away after confirming it matched. Although no suspects have yet been taken into custody, finding the vehicle places police one step closer to the perpetrator.ID This Partial Logo, Help Find A Hit And Run Suspect[KCCI]