BMW sponsored the season premier of Mad Men and is following it up with this Sterling Cooper-themed, Anton Watts-shot ad for Vanity Fair. But would Don Draper drive a 3-series?
We don't think so. We know from experience Don Draper drives a 1962 Cadillac Coupe de Ville and, in fact, makes a reference to bombing German factories in season one. More importantly than the context clues, though, is the image.
The BMW 3-series is so junior executive. So Pete Campbell. Draper has constructed this facade of success and confidence that acts as a shell around a void he tries to fill with liquor, cigarettes, and cheap sex. That just screams Mercedes S63 AMG.