• By Matt Hardigree
    Aug 20, 2009 9:00 AM 7,479
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    #bmw3series

    1985 Baur 318i for a Top-Dropping $3,995

    And The Winner Is... The Race Hard Race Ugly Soot BMW 325iS!
    read more: #adwatch, #bmw3series, #madmenbmw, #bmw, #madmen, #annieleibovitz, #2010bmw3series, #top, #gawker

    It's Not A BMW, It's A Time Machine

    BMW sponsored the season premier of Mad Men and is following it up with this Sterling Cooper-themed, Anton Watts-shot ad for Vanity Fair. But would Don Draper drive a 3-series?

    We don't think so. We know from experience Don Draper drives a 1962 Cadillac Coupe de Ville and, in fact, makes a reference to bombing German factories in season one. More importantly than the context clues, though, is the image.

    The BMW 3-series is so junior executive. So Pete Campbell. Draper has constructed this facade of success and confidence that acts as a shell around a void he tries to fill with liquor, cigarettes, and cheap sex. That just screams Mercedes S63 AMG.

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    Send an email to Matt Hardigree, the author of this post, at matt@jalopnik.com.