Both the 2010 Honda Insight and 2010 Toyota Prius earned top safety ratings from the IIHS, meaning neither can hold it over the other's head. The cheap Kia Soul, though, is probably going to do some boasting.
To earn a top safety pick a vehicle must get top ratings in front, side, and rear tests. They must also be equipped with electronic stability control. While none of these things make a car any more fun to drive, they certainly make them more comforting to crash. The Insight and Prius were sort of givens and we're not altogether surprised about the Soul as it competes with the Honda Fit and Scion XB, both of which won the award last year.