Ford kicks off their new ad campaigns for the 2010 Ford Taurus and the 2010 Ford Taurus SHO August 4th. The campaign targets "discerning customers" focused on "technology, innovation and style." They're so tech-focused they've embedded tech in their ads.

When Ford kicks off the advertising campaign for Taurus on Aug. 4, they'll do so with an a "new" Microsoft "tag" system letting consumers point their camera phones at bar codes printed next to technology features in Taurus ads for more in-depth information. Once it captures an image of the tag it will load animations, additional information and images of that particular technology directly to the consumer's
mobile device.

Online, Ford will try to bring the "technology and quality of Taurus" to life in five short, dramatic Webisodes showcasing particular features against those of significantly higher-priced luxury sedans. The example we've been told about is: "Can the paint quality of the Taurus stand up to a $70,000 Lexus? Why not put them both behind a gravel truck and find out?"

We'll supposedly have some video to show you shortly, but for the moment, feast your eyes on the creative energy below.

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS

Ford Taurus, SHO Ad Campaign More About Toys, Less About DrivingS