These creepy print ads from Matchbox shows three weary kids playing soldier, not as we played it, but as depressed, homesick, lonely cogs in a war machine out of control. [Copyranter via Coloribus]

Matchbox Trains Kids To Fight Wars They Don't Believe In

Matchbox Trains Kids To Fight Wars They Don't Believe In

Matchbox Trains Kids To Fight Wars They Don't Believe In