These creepy print ads from Matchbox shows three weary kids playing soldier, not as we played it, but as depressed, homesick, lonely cogs in a war machine out of control. [Copyranter via Coloribus]

Matchbox Trains Kids To Fight Wars They Don't Believe In

Matchbox Trains Kids To Fight Wars They Don't Believe In

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Matchbox Trains Kids To Fight Wars They Don't Believe In