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Jul 11, 2009 11:40 AM
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Despite denials from the highest levels, including GM CEO Fritz Henderson, newly-re-tasked GM marketing man Bob Lutz told Automobile the Pontiac G8 would find its way into Chevrolet showrooms as the Caprice. A RWD Chevy Caprice? Is the Carpocalypse over?
No, unfortunately, it's not. But what it does mean is Lutz will have a greater say in product planning than sources had initially claimed.
"The last time we looked at [the G8], we decided that we would continue to import it as a Chevrolet," Lutz said. "It is kind of too good to waste."
CEO Fritz Henderson has repeatedly denied that the G8 would survive as part of another brand, saying he's "not a fan of rebadging."
But Lutz, citing export agreements with Australia and the fact that the Holden Commodore is already sold in many countries as a Chevrolet, assured Automobile GM would not let the car die. Find out more over at Automobile Magazine.
Photo Credit: GM Press Photo
Send an email to Ray Wert, the author of this post, at ray@jalopnik.com.
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