• By Ray Wert
    Jun 29, 2009 8:30 AM 4,361
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    How A Daewoo Became A Buick Became An Opel Became A Buick Became A Daewoo

    2010 Buick LaCrosse: First Drive
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    Buick's "Take A Look At Me Now" Ads Encourage Man-On-Car Sex

    Buick's new "Take A Look At Me Now" ad campaign features a caricature of a creepy director seemingly ready to sleep with a new 2010 Buick LaCrosse and 2009 Enclave. It is, in a word, "awkward."

    Everyone knows there're better cars to sleep with than a 2010 Buick LaCrosse or a 2009 Buick Enclave. We mean, don't get us wrong, Buick's new design's light-years better than what we've seen from Buick in the past — umm, two decades — but by no means is it enough for us to want to spend the night with one. There's just something about a high plastic belt-line that makes us think "grandma" — and not in the sexy way. Well, not without a lot of coke and hard liquor. And is the message of "If you're young, you'll need drugs and alcohol to want one of our cars" really what Buick wants to be getting across to the public? We think not.


    Send an email to Ray Wert, the author of this post, at ray@jalopnik.com.