Like him or not, Sacha Baron Cohen knows how to create a critical mass of media attention. The latest example? At the Hollywood premier of Brüno, he showed up straddling this mirror-covered tank with a phalanx of military-clad models.
Making an entrance like only a faux gay Austrian fashionista can.
Chrome Mercedes SLR's? Those are so last year.
Believe it or not, Cohen is in this picture.