Like him or not, Sacha Baron Cohen knows how to create a critical mass of media attention. The latest example? At the Hollywood premier of Brüno, he showed up straddling this mirror-covered tank with a phalanx of military-clad models.

Photo source: Tinypic, Yahoo, Huffpo

"Bruno" Straddles Mirrored Tank For Hollywood PremiereS

Making an entrance like only a faux gay Austrian fashionista can.

"Bruno" Straddles Mirrored Tank For Hollywood PremiereS

Chrome Mercedes SLR's? Those are so last year.

"Bruno" Straddles Mirrored Tank For Hollywood Premiere

Believe it or not, Cohen is in this picture.