In the drive for car names that sound vaguely like the cars they belong to and are certain to offend absolutely no one in the civilized world, companies look to the ends of the earth for ideas. Take Volkswagen. After first naming the Touareg SUV after a group of desert bandits, they then turned to the frozen north for the VW Amarok. In Inuit that means "Wolf." Why not just call it Wolf? Well, you don't have to pay someone six figures to come up with that, that's why.
Boosted Lego Wagon points out how ridiculous this is:
The Inuit are a proud people, surviving in unbelievably harsh conditions using traditional skills passed down through the ages.
In their language, Inuktitut, there are over twenty words for snow. Soon, they will have over thirty words for "electrical problem".