Kia's teamed up with graffiti artist Hense and Cartoon Network to create a tagged Kia Soul featuring Aqua Teen Hunger Force's Master Shake and Meatwad. Oh, and you can win it.

The ATHF'd Kia Soul is part of what we'd consider one of the most well thought out and executed marketing strategies we've seen in years. Considering Cartoon Network's late-night Adult Swim programming appeals to mid-twenties/early thirties n'er-do-wells with a sense for the hip and clever, they're hitting the Soul's target audience right in the gut with this ad buy. Of course, considering sales on past box-UV's like the Scion xB they'd be just as well-off purchasing time around Matlock marathons on the Hallmark Channel.

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS

Kia Soul Graffitized With Aqua Teen Hunger Force CharactersS


In any case, the little Soul has been properly festooned in urban-chic artwork by an Atlanta-based graffiti artist named Hense and will be given away by some method to be unveiled on June 1st. Not sure if it's as cool as a free Ford Fiesta with a no-limit gas card for six months, but we sure wouldn't turn it down. Details and more video can be found at Adult Swim.com.