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    Saturn Vue Green Line: Cost-Cutting With Purpose?

    read more: #adwatch, #earthday, #hummer, #weather, #weatherchannel, #advertising, #hypocrisy

    Weather.com Presents Green Week, Sponsored By Hummer

    NBC Universal has jumped into the marketing-frenzy of greenwashing surrounding Earth Day with a network-wide green week. Since Weather.com lives under the NBCU banner, they are too — sponsored by Hummer.

    It's hard not to laugh at the Weather Channel's brash use of Hummer in its "Green is Universal" banner. Likewise, it's amusing Hummer, a company with absolutely no green-cred, is trying to get in on the phony-baloney eco-action. We're assuming after this week is over, NBC Universal will return to powering its transmitters and servers with baby seal squeezins and Hummer will go back to crushing small woodland critters. [Weather.com]


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