• By Ben Wojdyla
    Mar 27, 2009 4:30 PM 7,550
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    Andy And Dwight's Office Duel: Toyota Prius, Weapon Of Choice
    read more: #adwatch, #theduel, #tagheuerf1chronograph, #tagheuer, #lewishamilton, #f1racing, #stevemcqueen, #clips, #lemans, #lemans

    Lewis Hamilton and "Steve McQueen" Star In Tag Heuer's "The Duel"

    Here's something kinda fun; Fancy watchmaker Tag Heuer has repurposed Steve McQueen's 1970 classic "Le Mans" and inserted F1 Champ Lewis Hamilton for a mano-a-mano flick called "The Duel." Cue delightful race-porn.

    This teaser video is a preview of a larger promotional video, soon to follow which apparently pits everybody's favorite racing movie star against the young phenom. There's also some form of contest involved where you guess the ending for fabulous prize, which are probably watch-based, in exchange for your personal information. Don't know that we need another Formula 1 Chronograph, but we'll happily watch The Duel. (Thanks for the tip Kyle) [Tag Heuer]


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