Fox Business just had Ford's Scott Monty on, and Liz Claman showed us exactly the problem we warned about Friday. You can't find Ford on Twitter. Monty, predictably, told her how to find Ford.
The self-promotional Scott Monty showed Claman she could find Ford by way of... himself! Who knew ScottMoCo was the new FoMoCo?
Now Monty just needs to explain to everyone who ever has been or ever will be interested in Ford Motor Company that they can find Ford on Twitter by way of a search for "Scott Monty." And I'm sure he'll relish every moment of it.
We hope Ford will soon learn on their own to fish the social media waters rather than have over-paid "gurus" like Monty divining the "secrets" for them.