This was certainly the direct-from-an-automaker ad with the highest production costs of Super Bowl XLIII, bringing out a popular action star and spending most of the time focusing on other luxury brands. Of course, they crashed a Lincoln into a Mercedes, threw a Bimmer through a billboard, scoffed at a Lexus ES (our favorite part) and then outrun some bikes in a "supercharged A6" before going... somewhere. The story is never fully explained but, honestly, isn't really the point. Enjoy.
[Source: Hulu, Audi]