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Jan 29, 2009 10:30 AM
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Detroit, 1:07 PM
Sun Mar 21
9 posts in the last 24 hours
You already knew Cars.com was again spending cheddar on a Super Bowl commercial this year. Well, here it is and Glondor's been replaced by "David Abernathy," our two cents below on that particular trade.
Despite our high hopes, we won't get to see Cars.com's Kicking Tires blog editor Dave Thomas fighting Glondor in a stone circle death match. No, instead, we're treated to an ad officially named "Lifetime of Confidence." The commercial follows the curious tale of David Abernathy, an exceptionally bright young lad who it turns out, is scared of buying a new car. Luckily he's got Cars.com to help him out.
The ad's not what you'd call funny. In fact, it's probably going to bore those of us in the beer-swillin' set to tears, but our significant others are going to probably think it's "cute." Which, if you think about it, makes sense. With the Carpocalypse-tainted economy, an ad focused on women probably will work better on a dollars-and-cents basis, especially considering distaff Americans make most car-purchasing decisions. Bravo to you Cars.com, for making a crappy ad that probably makes a whole lot of business sense.
[via Kicking Tires]
Send an email to Ray Wert, the author of this post, at ray@jalopnik.com.
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