Intrepid reader Roger has captured what we believe to be the first shots of the 2010 Honda Insight in a ski resort town.

The new hotness in dedicated hybrids was caught with a thin layer of fresh snow on top, while the driver we're assuming is enjoying Park City's famous slopes. The production 2010 Insight was unveiled in the flesh only a couple of weeks ago at the Detroit Auto Show to absolutely no fanfare, not even a press event. Even though we don't know the officially official base price on the car, it's expected to come in around $18,500 and with a conservative 41 MPG combined fuel economy, it should set hybrid buyers pants on fire when it hits showrooms. Perhaps this snow will cool 'em down a bit.