The Geneva Motor Show will see the debut of the Mitsubishi i-MiEV Sport Air Concept, building on the i-MiEV electric platform with a sexier profile. Well, sexier for an electric car.
The Mitsubishi i-MiEV Sport Air Concept is designed to make the idea of EV's, and particularly affordable EV's, a bit more palatable. It takes a styling page from the Mitsubishi i MiEV Electric Concept but brings things a bit closer to reality and works to communicate Mitsubishi's rather stealthy but substantial battery development program. It also pushes the idea of, get this, fun, given the inherent torquiness of electric motors. This might be the first time a normal EV gets pitched to normal people with stuff like performance instead of getting wrapped in a leafy green PR pitch of environmental responsibility, which bores us to death.