When Chrysler made the '62 Plymouths get better mileage and require less maintenance, it was really all about crushing the American small businessman. At least, that's the message Frank Fontaine delivers in this ad.

Reduction-gear starter! 4-quart oil capacity! Self-adjusting brakes! Owner-accessible fusebox! 20 miles per gallon from the Slant Six! We'd be laughing at all those claims, but the Plymouths of this era really were pretty good cars, so we'll laugh at the hokey soundtrack and Fontaine's scenery-chewing delivery instead.

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