According to Copyranter, this VW Beetle is part of a German goverment agency initiative to reduce drunk driving around the many booze-fueled events in Deutschland. Why is the message in English? No clue.
What we do know is the campaign puts cleverly designed blood-shot googly eye hubcaps on the fleet of VW Beetles piloted around large events, reminding imbibers to stay away from the steering wheel. But since the language on the side is English, it must be the Englsh speakers at German events causing all the trouble. Darn those Anglophiles! [Copyranter]